Join

Canada’s Lifeline

We have partnered with Canada Life – founding sponsors of the student donor recruitment program – to bring you NextGen Lifeline.

NextGen Lifeline is a fantastic way to engage youth on the significance of blood donations. You and your donor recruitment team will become key players on campus, raising awareness and organizing recruitment events. Your involvement can potentially save or improve the lives of hundreds of patients in need of blood and blood products.

Learn how it works

Danny, Stem cell donor
Getting involved
How to get involved
You and your donor recruitment team will become key players on campus, raising awareness and organizing recruitment events.
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Nathaly, Cord blood bank
Sample Team Structure
Sample Team Structure
You can’t do this alone and we want you to succeed. You’ll need a team of individuals to help you spread the word and recruit blood donors.
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Mercy, Blood donor
Volunteer training requirements
As NextGen Lifeline volunteers, you are public representatives of Canadian Blood Services and we want to help you succeed. You’ll be trained as per our guidelines and offer support along the way.
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Vinesha, blood recipient
Social media guide
Social media is a powerful tool. Use it to build awareness, share news and promote your recruitment events. We’ll provide you with some branded content to help you get started.
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What’s new

08/13/2025
Statement
Agreement to manufacture immunoglobulins for patients in Canada
In 2022 Canadian Blood Services announced a plan to ensure patients in Canada continue to have long-term access to immunoglobulins—the most widely used medication made from plasma.
05/21/2025
Statement
Canadian Blood Services’ ongoing efforts to build a more inclusive blood system for African, Caribbean, and Black communities
This document undergoes regular updates. Last update: May 2025 -- Canadian Blood Services’ priority is to ensure that high-quality blood products are available...
05/08/2025
News release
Canadian Blood Services sets its most ambitious recruitment goal ever: one million new donors
Canadian Blood Services has set its most ambitious recruitment goal ever – adding one million new donors in the next five years.
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