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Canada’s Lifeline

We have partnered with Canada Life – founding sponsors of the student donor recruitment program – to bring you NextGen Lifeline.

NextGen Lifeline is a fantastic way to engage youth on the significance of blood donations. You and your donor recruitment team will become key players on campus, raising awareness and organizing recruitment events. Your involvement can potentially save or improve the lives of hundreds of patients in need of blood and blood products.

Learn how it works

Danny, Stem cell donor
Getting involved
How to get involved
You and your donor recruitment team will become key players on campus, raising awareness and organizing recruitment events.
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Nathaly, Cord blood bank
Sample Team Structure
Sample Team Structure
You can’t do this alone and we want you to succeed. You’ll need a team of individuals to help you spread the word and recruit blood donors.
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Mercy, Blood donor
Volunteer training requirements
As NextGen Lifeline volunteers, you are public representatives of Canadian Blood Services and we want to help you succeed. You’ll be trained as per our guidelines and offer support along the way.
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Vinesha, blood recipient
Social media guide
Social media is a powerful tool. Use it to build awareness, share news and promote your recruitment events. We’ll provide you with some branded content to help you get started.
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What’s new

08/24/2026
News release
Global blood services unite in a call for more donors
AUGUST 24, 2026 (OTTAWA) – Blood services around the world are calling for more people to donate regularly as a range of pressures – from extreme weather and...
08/13/2026
Statement
An update on plasma collection in Canada
Canadian Blood Services was recently notified by Grifols about their decision to temporarily pause operation of their Canadian plasma collection centres across Canada. Canadian Blood Services strongly supports the decision made by Grifols to take further actions to address the issues raised by Health Canada.
07/22/2026
News release
Blood supply drops 20%; donors needed now to replenish lifesaving essentials
JULY 22, 2026 (OTTAWA) – Canadian Blood Services is calling on eligible people across Canada to book a blood donation appointment after the blood supply declined by nearly 20 per cent since June 1.
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